Who Should Attend?
Newspapers, magazines and other communications media are experiencing transformative change. With the growth of multiple channels of delivery and content choice, news media face unprecedented challenges.
As other industries -- such as the music, book and movie businesses in particular -- develop personalized content to reach and engage consumers, we believe the future direction of news media lies in targeting individuals and consumer groups in specific geographic regions or demographic profiles with information tuned to unique preferences and behavior patterns.
The Personalize Media conference examines the impact of user-generated content, user-chosen media and personalized information delivery in all aspects of business and the media. This important two-day conference is suitable for anyone considering the opportunities emerging in the development of personalized media:
- Owners, presidents, directors and managers of media
- Newspaper and magazine publishers interested in versioning newspapers or creating hyper-local editions
- Newspaper and magazine editors, executives, and publishers interested in the importance of citizen journalism and citizen-driven content
- Advertising directors interested in the fundamentals of target marketing
- Software developers and programmers interested in participating in the future of personalized media
- Hardware manufacturers who are developing products optimized for personalization
- Journalists, industry analysts, and consultants who cover technology and cultural developments and are interested in the evolution of media
- Investors interested in disruptive technologies and opportunities in the businesses that are transformed by them
