The 'Smart' Future

Mobile uprising

The future of media is smartphones.

Come hear passionate people talk. Join us Nov. 5, 2015 in Washington, D.C.

Publishers, do you have a real estate app? Do you have all the homes for sale in your DMA on your real estate app? You can be the one-stop shop for anyone who wants to buy a home in your area. And you can get a large marketing fee for being the one-stop shop. See washingtontimes.com/realestate

Publishers, do you have a database for people to search for doctors? Everyone should want the best doctors and your app should be the way people find them.

Publishers, are you a travel portal? Anyone in your readership who is travelling anywhere in the world can use you as a means of booking a hotel, an airlines and a rental car.

Publishers, do you publish books (for smartphones)?  What are the advantages and disadvantages? What about the opportunity to triple your  sources of money -- with transaction, advertising AND email links ? (Tripling your sources of money is also true in every other 'smart' media space: real estate, health, travel, etc. We'll demonstrate all of them.}

Read the first page of this book of fiction: Tyrant Terror, set in Washington in 2015 and part of the The Washington Times' Book Club, created for smartphones. Notice the links, a new characteristic of books.

      "I was awakened by leaves rattling before dawn. Dead leaves, I assume, since it was the middle of winter.  I went back to sleep and awoke to a chilly Monday in Washington D.C. everything bracing for the brutal cold that would visit soon.

      "Some blue jays were jabbing at my window as if I needed to let them in.  I thought of them as mine,  as they dive-bombed the window. Perhaps out of frustration. Perhaps to get the few pieces of bread I had accidentally left on the inside sill the night before.

        "Earlier the night before, I had been sitting at my favorite bar in DuPont Circle listening to another woman tell me the story of her life. If she was a senator, as she said, then I am the first female President of the United States. Even as the world is engulfed in an age-old war between Christians and Muslims.

        "She said she had left her husband at the CIA New Year's party a few blocks away at the  Embassy of Indonesia and wandered into this bar.

          "I tried to explain myself to her. Virtually, or rather, literally, I exist. Every two centuries I morph from male to female. I was born in 1492, on a small ship guided by a man named Columbus.

         "For the time being now, I live in Washington, D.C. I am a Latino woman working for the Continental Detective Agency.  Yes, I look like an Hispanic Indian chiefton, Justice Sotomayer, you know? But I am not her. I have clients who only wear Chanel. And I love them.

       "Let me tell you the story of my latest client . . ." 

 

About 5.5 million people a month can browse The Washington Times' inventory of books on smartphones. What's unusual about the books is first -- they are available only digitally -- second -- they can be purchased in seconds -- third -- they generate not just advertising but also transaction fees and email revenue--  fourth --  they have embedded links so as our audience reads them their minds are allowed to travel the internet for further enjoyment.

Other examples of 'smart' publishing -- embedding internet-established databases -- include a lucrative real estate service,  a lucrative doctor inventory, and lucrative travel packages, etc. (all mentioned previously).

Come and learn and enjoy.

Peter Vandevanter

Founder

Individuated News Conference and Personalize Media, LLC

Director of Mobile

The Washington Times